Who would buy Xbox?

From The Verge :

While nothing has been confirmed, Microsoft’s recent moves make selling off the brand seem like a possible option, as New York University professor Joost van Dreunen tells The Verge. “A wholesale divestiture of Xbox remains on the table, and it looks likelier given Xbox’s struggles with rising hardware costs and Microsoft’s focus on AI and infrastructure,”

Of the options presented, Amazon seems like the most natural fit for some obvious reasons:

• Has attempted (and mostly failed) at building a cloud gaming service already
• Has a popular subscription base content model it can tack Xbox Live membership onto
• Has an install base of a gazillion fire sticks that could function as streaming sticks
• Loves shoving its own content top, front and centre of said streaming sticks
• Has built a business model predicated around selling hardware at or below cost in return for content revenue

It would of course be deliciously ironic to see Xcloud (are we still calling it that?) running on Amazon’s servers.